Press, editors & creators

Veltaway

The trips you've taken. The ones still ahead.

About Veltaway

A personal travel hub that plans your trips and remembers them — so everything you loved last time shapes where you go next.

Veltaway is independent and not yet publicly launched. The memory side — trips, reports, photos — is free forever; a paid concierge tier does the planning work. The pricing page has the detail and how it works walks a full trip.

At a glance

Status: Pre-launch
Category: Personal travel hub
Ownership: Independent
Contact: info@veltaway.com

Coverage

Nothing yet — Veltaway has not launched. When a piece runs it is listed here: the headline, the outlet and the month, linking out to the original.

Template only — this note does not appear once the list has anything in it.

The look

Nothing here came off a colour wheel. The palette is a set of materials — the things a trip is physically made of, and the things it leaves behind.

Ground, metal, leather, paper. Peat underfoot and brass in the hand. Our people are not collecting countries; they are the ones who keep the ticket stub. So the palette is built from surfaces that get older well, and the only bright colours in it are three hours of one day. Exact values, spacing and usage rules are part of the brand kit in preparation.

Grounds — the surfaces almost everything sits on

Four dark and quiet surfaces, because the photographs are the loud part. A trip app that shouts over its own pictures has misunderstood the job.

Page

Behind everything

The cabin at altitude, lights down, somewhere over the dark half of the map.

Peat

Bands and cards on it

Peat keeps what falls into it. Bogs have handed back shoes, butter and whole books, centuries later, unspoiled.

Surface

Light bands

Uncoated paper. The guidebook page you folded down because you meant to come back to it.

Stone

Raised on light

A hotel key card tray. Limestone in a courtyard at noon. The colour of somewhere warm and old.

One ink, warm rather than white — the colour of paper that has been in a bag. It is the same ink on both dark grounds under two different names, which is the whole trick: the surface changes, the handwriting does not.

Ink on page

Behind every screen

Ink on peat

Same ink, its own token

Oxblood on stone

Every light band

Brass — one accent, used for anything actionable

Brass is the metal of things you touch on the way: hotel keys, case corners, the plate on a door, the ring on a good strap. It is warm because it has been handled. Which is why it is the only colour on the site allowed to mean press me.

ButtonsLinksRules and marks

The triad — reserved, one colour per step of the loop

Three hours of one day, in order. Plan is dawn, travel is the middle of the afternoon, remember is the last of the light — so the loop reads as a day even before anybody explains it. They appear as dots and almost nothing else. Three colours used sparingly are a signature; three colours used freely are a cheerful mess.

Coral · PlanFirst light on the departures board. The hour when a trip is still entirely possible.

Teal · TravelWater seen from a train. The colour of the middle of the trip, when you have stopped checking the time.

Gold · RememberThe last hour of light, which is the one the photographs are always from.

Three faces — the page, the signs, the numbers

Every trip is read in three voices, and they were never the same voice. Something printed and a little old-fashioned tells you where you are going. Something plain and modern gets you through the airport. Something monospaced holds the times, and it has to line up in a column or it is no use to anybody.

Playfair Display — headings

The guidebook. A face with an eighteenth-century accent, from the century that invented going somewhere for the pleasure of it.

Inter — body

The signage. Built to be read once, quickly, by somebody walking and carrying something.

Geist Mono — data

The departure board. Times, dates and distances, in the one face where a column of numbers stays a column.

The product

Both of these photographs are people at a table, and that is the entire product.

A trip has two tables. There is the one before, covered in tabs and half-opinions, where somebody has to decide what Tuesday is for. And there is the one after, where the phone goes into the middle and everyone leans in. We wanted one thing that sits at both, which is why the loop is a loop and not a funnel: the trip you just took is the best possible research for the next one.

Two people at a rooftop table at sunset, looking together at a phone showing a grid of trip photographs, a city of tiled roofs below — The table after. A trip becomes a report you would actually send to the people who were there — which is a higher bar than a photo album, because those people were also there and will notice what you left out.

A hand holding a phone at a family breakfast table, the screen showing a day-by-day itinerary with a small picture beside each entry — The table before. The planner arranges the days and writes down why it chose each thing, so the argument at breakfast is about the reasons rather than about the app.

Media

Interview requests, product questions, or anything you want checked before you publish. We would rather be asked than guessed at.

info@veltaway.com

Partnerships & creators

Hotels, tour operators, guides, and writers whose work belongs in somebody's trip. Tell us what you have in mind and who it is for.

info@veltaway.com

Brand kit

A kit for press and creator use is being put together — logo and brand assets in usable formats, higher-resolution product imagery, and founder background.

It is the thing to use rather than anything lifted from this site. Email us and we will send it the moment it lands, or tell us what you need before then.